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Gamifying Workflows to Increase Engagement and Performance
Research | Internal Tools Design | AI Assistance | Gamification | Visual Design
CRM Platform Gamification
PROJECT BRIEF
"We want to gamify the company's CRM platform in order to motivate our real estate agents to use it more regularly, while helping them feel excited about their workflow through badges, coins, competitions, and more."
ROLE
UX designer and visual designer
METHODS
I conducted user interviews, did analogous research, and applied the Hooked Framework to map user flows and journeys. I designed an improved badge and awards system, leaderboards, onboarding flows, analytics page, competition page, and the final UI in Figma.
OUTCOME
The system shipped in September 2025 and drove measurable results. Day-30 retention improved from 28% to 53%.
CRM Platform Gamification
PROJECT BRIEF
"We want to gamify the company's CRM platform in order to motivate our real estate agents to use it more regularly, while helping them feel excited about their workflow through badges, coins, competitions, and more."
ROLE
UX designer and visual designer
METHODS
I conducted user interviews, did analogous research, and applied the Hooked Framework to map user flows and journeys. I designed an improved badge and awards system, leaderboards, onboarding flows, analytics page, competition page, and the final UI in Figma.
OUTCOME
The system shipped in September 2025 and drove measurable results. Day-30 retention improved from 28% to 53%.
© 2026 by Seabound Studio
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