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Blue Jellyfish Duo
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End-to-End Product Design That Helps Humans Connect

Research | Branding | Design Systems | App Design | Responsive Web Design

Startup Research & Design

PROJECT BRIEF

"We're a startup that needs the whole package – branding, app design, website design, and more – that aligns with our vision and helps people connect over the causes they care about."

ROLE

UX designer and brand designer

METHODS

I conducted user surveys, created user personas and journeys, crafted a style guide and complimentary design system, wrote copy, and designed wireframes for both the app and responsive website.

OUTCOME

KAI continues to go through rounds of iteration, receiving increasingly positive responses from the public with each evolution. The design system framework became my foundation for other design system projects.

KaiIntro.png
User Persona.png
User Journey.png
Wireframes.png
Color Guidelines.png
Type Guidelines.png
Design-System.png
Signup Flow.png
Event Search Flow.png
Mobile Shop Flow.png

Startup Research & Design

PROJECT BRIEF

"We're a startup that needs the whole package – branding, app design, website design, and more – that aligns with our vision and helps people connect over the causes they care about."

ROLE

UX designer and brand designer

METHODS

I conducted user surveys, created user personas and journeys, crafted a style guide and complimentary design system, wrote copy, and designed wireframes for both the app and responsive website.

OUTCOME

KAI continues to go through rounds of iteration, receiving increasingly positive responses from the public with each evolution. The comprehensive design system often serves as a reference for other projects.

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